BracktonGroup is new — case studies are being built right now with our founding partners. Until those go live, here's exactly how we'd run a campaign for you, and the principles we run by.
We'll publish the work in full — what we ran, what worked, what we got wrong — alongside the brands we ran it for. If you'd rather be in one of the studies than read one, the founding-partner cohort is open.
Every brief, every shortlist, every report is checked against this short list. They're the difference between a campaign that sells and a campaign that just posts.
A 30k creator whose audience matches your customer is worth more than a 300k creator whose audience doesn't. We look at the comments, the saves, the way they answer DMs — not the headline number.
Advertising Value Equivalent is a number agencies invented to make underperforming campaigns look like wins. We measure saves, share rate, sentiment in the comments, and attributed orders. If the campaign didn't sell, we'll say so.
You give us the actives, the ingredient story, and the brand voice. The creator writes the post. The result reads true because it is true — and the audience can tell. Briefs in their voice, not yours.
If a creator underperformed, we'll say so in the next read-out — not in the wrap deck three months later. If the campaign isn't tracking to goal, you'll hear it by week two. Bad news, on time, beats good news at the end.
We don't mark up creator rates. We pay on time, no exceptions. We re-hire the ones who deliver, even when the brand changes. The roster grows because they want to come back — which is the same reason our clients do.
We write creator briefs that respect the creator's voice and protect the brand's. Short. Specific. Non-negotiables flagged, everything else trusted to the person making the post.
The example on the right is anonymized — a representative version of what a founding-partner brief looks like in the first week of a campaign.
A peptide-and-ceramide barrier serum from Brand X. Built for compromised skin — post-active, post-procedure, mid-winter. Lead with how skin feels at hour 24, not at the first application.
The people who comment on your routine posts asking "what helped your barrier come back?" Not the audience you reach with a discount code — the audience you reach with a recommendation.
1. Mention peptides + ceramides by name. 2. Do not pair with a competing brand in the same post. 3. Tag @brandx and add the supplied disclosure. That's it.
The hook is yours. The voice is yours. Lo-fi if that's how you shoot. Editorial if you'd rather. We trust you here — if we didn't, we wouldn't have asked.
Live by the 19th. Draft for review by the 14th — we'll come back with notes inside 24 hours, no scope creep.
A small, anonymized cross-section of the creators we follow, watch, and would consider for the right brand. Real handles arrive only after a brand becomes a partner.