Six services that go together — sourcing, briefing, content, contracts, amplification, reporting. We do all of them in-house, for skincare brands only.
Every brand engagement is run by the founder. No account-manager handoff, no junior on the brief, no campaign that gets buried under bigger accounts. You're not a portfolio entry — you're the work this week.
Hand-curated shortlists of micro and macro creators in skincare. Sourced personally, screened against your brand values, your customer's skin profile, and the kind of comments their last twenty posts attracted.
Briefs written for the creator, not against them. The kind of brief that produces content that actually feels like the creator's, with your ingredient story sitting comfortably inside it. We review every draft before it ships.
We use plain-English agreements covering deliverables, usage rights, exclusivity windows, and disclosure requirements. Templates are provided — legal review recommended for larger campaigns.
Once a post is live and performing, we identify which content is worth amplifying and advise on running it as a whitelisted ad through the creator's handle. We guide the setup — your team or media buyer manages the spend.
Weekly digest, monthly read-out. Saves, sentiment, repeat-audience overlap, attributed orders. Never AVE, never "estimated impressions." If a creator underperformed, we'll say so.
An optional strategic layer for founders who want a thinking partner — how to tell the actives story, what to lean into seasonally, where the brand's visual world should sit next to the creator's.
We don't promise impossible turnarounds — we promise considered ones. Here's what working with us actually looks like, from the first call to the first creator post.
Book an introductory callAn unhurried conversation about your brand, your customer, your products, and what success would actually look like. We listen more than we pitch.
A considered list of micro and macro creators — each with a note on why they made the list, who their audience is, and what the right deliverable would be.
Creator-facing briefs are written, contracts e-signed, deliverables and usage rights agreed. You see every brief before it goes out.
Drafts come back. We review on aesthetic, brand-safety, and ingredient accuracy — then loop you in once it's already in a good place. No 40-thread review chains.
Posts go live. We watch what's resonating and tell you what to amplify. The first read-out lands on your desk inside a fortnight.
We price for the work, not the line items. Every engagement is quoted personally after the first call — we want to know what you're actually trying to do before we put a number on it.
For a single product drop, capsule, or seasonal moment. A short, focused campaign with a hand-picked roster of creators.
Built for the early founding-partner cohort. White-glove, retained, locked-in at our priority partner rate for the life of the engagement.
For brands with specific legal, attribution, or international needs that the first two models don't cover.
Every engagement is quoted after the first call. No pricing pages, no instant retainer calculators — we'd rather understand the brand first.